European parliament's NationBuilder contract under investigation by data regulator

European parliament's NationBuilder contract under investigation by data regulatorEurope's lead data regulator has issued its first ever sanction of an EU institution -- taking enforcement action against the European parliament over its use of US-based digital campaign company, NationBuilder, to process citizens' voter data ahead of the spring elections. NationBuilder is a veteran of the digital campaign space -- indeed, we first covered the company back in 2011-- which has become nearly ubiquitous for digital campaigns in some markets. The European parliament had used NationBuilder as a data processor for a public engagement campaign to promote voting in the spring election, which was run via a website called thistimeimvoting.eu.




from Yahoo Tech https://ift.tt/2R0QQFQ

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