Ford Bronco reservations surpass 150,000

Ford’s flagship series of 4×4 vehicles that were revealed earlier this month — surpassed expectations of the company's most optimistic initial projections, CEO Jim Hackett said in an earnings call Thursday. More than 150,000 customers have plunked down $100 to reserve a spot to order one of the vehicles, according to Ford. "We think this family of vehicles has big upside potential in the growing off-road category and this is a category with a leading OEM has not been seriously challenged until now," Hackett said.

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