This one is unusual: Laird Superfood, a five-year-old, 100-person, Sisters, Ore.-based startup that was cofounded by famed surfer Laird Hamilton and which makes plant-based packaged beverage products, filed today to raise up to $40 million in an IPO. In fact, according to Crunchbase, WeWork Labs provided Laird Superfood with a whopping $32 million -- the bulk of the $51 million it has raised altogether, per Crunchbase. At that time, WeWork's investment was the strangest thing about the business, a largely direct-to-consumer business that makes "superfood" coffee creamers, beverage supplements that include "performance mushrooms," Peruvian coffee beans, and an assortment of other things, like teas and hot chocolate.
from Yahoo Tech https://ift.tt/3gQ1bxo
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