Facebook unveils its first foray into personal digital healthcare tools

Facebook unveils its first foray into personal digital healthcare toolsNearly a year and a half after the Cambridge Analytica scandal reportedly scuttled Facebook's fledgling attempts to enter the healthcare market, the social media giant is launching a tool called "Preventive Health" to prompt its users to get regular checkups and connect them to service providers. The architect of the new service is Dr. Freddy Abnousi, the head of the company's healthcare research, who was previously linked to an earlier skunkworks initiative that would collect anonymized hospital data and use a technique called "hashing" to match the data to individuals that exist in both data sets -- for research, according to CNBC reporting. The company's initial focus is on the top two leading causes of death in the U.S.: heart disease and cancer -- along with the flu, which affects millions of Americans each year.




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