The Morning After: Facebook prepares to send two billion privacy reminders

Hey, good morning! You look fabulous. January is the time of new beginnings, resolutions, health kicks and the rest. So, as the month comes to a close, Facebook is asking two billion users to check their privacy settings. I can already feel the hope and ambition draining away. I come across Facebook users in a two main flavors: the die-hard opt-outs, who keep their page for the sake of communication, but don't login, don't get notifications; and the power users very much fighting the good fight with awkward uncles and aggressive school acquaintances in comments across the network. I'm somewhere in the middle, logging in occasionally on my PC to check any mentions or pictures tagged. I don't have the app on my phone, I don't get emails about Facebook, but I'm active about once a month. (Recently I've been getting a lot of spammy friend requests from strangers -- not sure why.) So who is this privacy setting reminder for? If you use Facebook almost every day, you could sidestep the privacy reminder -- just another notification. If you rarely sign in, will this reminder still be there? The social network has recently offered some other beneficial tools. Its Off-Facebook Activity tool is now available, giving a summary of data from third-party sites (used to show you ads) and, more usefully, the option to nix that data. After a decade when the tide of popular opinion turned against Facebook (Cambridge Analytica, slack rules on political ads, your parents joined), it's hoping for a better ten years. -- Mat

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