The modern mobile app needs a revamp

The modern mobile app needs a revampLast week, I wrote about Apple's App Store controversy, which I'm kind of revisiting this week through the lens of how Apple's WWDC announcements tease a change to what apps fundamentally look like in the future. Apple's App Store has had a controversial month with developers demanding changes to how apps are monetized, but as Apple detailed the next versions of its operating systems at WWDC, it's clear they believe third-party apps themselves have room to be fundamentally revamped. This week at WWDC, Apple debuted App Clips, a snappy new segment of third party experiences that scales down the idea of an app around just a single feature or two.




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